
Why is Pinnacle Eco-Comfort® rubber underlay such good value?
- Soft underfoot & flexible enough to smooth out any minor floor irregularities. Its anti-fatigue qualities are also ideal in the workplace.
- Quiet with great sound insulation.
- Long lasting - doesn't collapse over time.
- Warm & comfortable.

When you choose Pinnacle Underlay you are:
- Using the best, most cost effective building products.
- Supporting New Zealand businesses doing business together.
- Using environmentally-friendly & sustainable products.
- Supporting members of the Sustainable Business Network.
Meet the Pinnacle Eco-Comfort® Team
More about
ROGER BRADY
My family always comes first.
I love to lead and this quote from Lao-tsu typifies my leadership style:
As for the best leaders, the people do not notice their existence.
The next best, the people honor and praise.
The next, the people fear;
and the next, the people hate...
When the best leader's work is done the people say,
"We did it ourselves!"
What do I do in business?
- Identify business opportunities and act on them
- Manage the strategic direction, business plan, sales plan and staff for the companies that I have invested in
- Consult with other business owners, passing on my skills and experience to speed up their product development and start-up phases
- Empower business owners and managers through training, mentoring and coaching
- Act as a Key Note Speaker at business conference.
Why should you do business with me and my team?
- We put people first
- We focus on building long term, high trust relationships
- Our communication is simple, clear, concise and factual
- There are no hidden costs, agendas or motives
- Our philosophy is to create income for us by first creating wealth for you.
When should you do business with me?
- When you want or need the products or services that one of our companies supplies
- When you have a business opportunity to assess or develop
- When you are serious about growing your business
- When you need an entertaining, yet thought provoking public speaker.
Where do we do business?
- We live in New Zealand because we love it here, but the world is our playground
- Our products can be shipped anywhere and they add value
- Our intellectual property can be shared using today's technology with anyone who speaks English – anywhere .
Qualifications
- Civil Engineering Degree 1984
- Army Officer 1986–1987
- Various Sales and Marketing qualifications
- Real Estate Agent (not currently in use)
Career Highlights
- Academic Colours
- Project managed the most expensive property development in Cape Town, South Africa
- Built a successful business for myself
- Created and facilitated the Pinnacle Business Series
- Brought Pinnacle Eco-Comfort® Rubber Underlay to the market
- Won the 2010 National Sustainable Business Award for an Emerging Small and Medium Business.
Testimonials
We are a very close family. I have a beautiful wife and we have four sons, one daughter, three grand-daughters and a grandson. I am very proud of my wife and all my children; we hang out together, train together and drink beer together - how cool is that! I get to play golf and kayak a lot! I like Guinness.





